IRL CornerA place on the fence, not a spot in the feed
The banner on the outfield fence targets no one and interrupts nothing. The store isn't buying attention — it's buying standing. IRL Corner sells belonging, never reach.
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Standing sponsorship — the banner
A quiet, fixed “supported by” surface at the Corner or Neighborhood level. “Your corner is supported by Delmar Hardware.” Adopt-a-highway energy — priced so a one-truck plumber shrugs and pays.
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Sponsor the season, not a feed
Underwrite the real-world gathering — “this summer's Elm Street block party, supported by Delmar Hardware; first round of hot dogs on them.” The money flows straight into neighbors gathering in person, then thanks you by name at a real event.
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Neighbor-vouched localness
“Truly local” can't be checked by radius — the PE-owned shop keeps the local name; that's the playbook. But neighbors know when the local plumber sold out. A business is listable when verified neighbors vouch for it.
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No auction, no targeting, no data
No feed insertion, no push, no boosted posts, no bidding of any kind, no targeting, no data flows to sponsors, no national chains. Flat and non-exclusive — the moment two businesses can compete for placement, the ad auction is back.
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Affordable because it's hyper-local
A one-truck business can't afford metro ad buys against PE-backed competitors — but a few dollars a month for the handful of blocks that walk past the shop is affordable at any budget. Granularity is the point, not a targeting surface.
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The business never initiates
When a neighbor asks “anyone know a good plumber?”, the answers are neighbors' real recommendations. A vouched sponsor shows up with richer info — hours, contact, “6 neighbors on your ring have used them.” It never interrupts.
HOAs, associations & new-development builders
HOAs and property managers already pay for community software they hate. IRL Corner can be the community layer instead: the association pays, every resident is free, and there are no ads — ever. For new-development builders, “this community comes with its neighbors already connected” is a cheap amenity with a good story — and one sale lights up an entire geography.
The business layer arrives after Corners are live and dense — it’s a later phase, by design. Want to sponsor your corner, or bring IRL Corner to a whole community? Email support@irlcorner.com and we’ll take it from there.